EIn 1992, James Carville, head of campaign strategy for Bill Clinton, put a poster on the wall at the headquarters of the democrats with the messages that the communications team had to get across. One of them was “The economy, stupid!”, which soon emerged as the unofficial slogan of the campaign.
Today we suggest changing economy for confidence. Confidence. And we’ll dump the stupid while we’re at it. There is no shortage of reasons. When it comes to relations between people and brands, confidence is in very short supply. This study offers you methods and advice to regain your clients’ trust.
If you would like to have a copy of this ‘white paper’, send us a mail to firstname.lastname@example.org with your contact details and we will send it to the address you give us.