Conocimiento | The Mood Project

Our approach
to branding

The Mood Project's approach and experience in different areas of branding collected in a series of unique White Papers.

18 de April de 2024

¡It's trust!

The base of a good relationship between brands and people. It is about being, not looking like.

28 de May de 2017

Brand Manual for SMEs and Start-Ups who want to fly high

We help you prepare your brand to be faster, stronger, and be able to compete for the gold medal.

See whitepapers

Branding for
business growth

The impact of branding on business development and growth to build a genuine brand.

9 de June de 2023

Implications plan

It is mandatory to establish a plan that summons the necessary implications to activate the brand strategy that has been defined.

12 de May de 2023

Photographic universe

Through the photographic universe, the brand gets to reflect its essence and connect with its public.

14 de April de 2023

Typographies

Typographies help us convey the essence of the brand.

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Branding
fundamentals & trends

The fundamentals, trends and innovations in branding, which make brands credible, differentiating and relevant, told from Mood's perspective.

The ABC of branding

We compile terminology and technicisms from the strategic language with which genuine brands are built.

Go to glossary

6 de November de 2024

Visual Identity

The visual identity translates the meanings of a brand into visual elements, projecting its essence and creating an emotional connection with the public.

22 de September de 2022

Better Call Mr. Added Value: El valor añadido de la marca

Ponte en la piel de un responsable de recursos humanos. Montones de currículums inundan tu mesa y tu bandeja de entrada. Y todo para cubrir un […]

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Our approach to branding