The ABC of branding
We compile terminology and technicalities of the strategic language through which genuine brands define, project and build their essence.
- Brand activation
- Brand assets
- Added value
- Brand Affinity
- Cathegory analysis
- Competitor analysis
- Archetypes
- Archetypes
- Brand Architecture
- Aspirational Benefits
- Attitudinal Segmentation
- Audiobranding
- Audiobranding
- Brand audit
- B2B2C
- B2B (Business to Business)
- B2B (Business to Business)
- B2C (Business to Consumer)
- B2C (Business to Consumer)
- Benchmarking
- Benchmarking
- Aspirational benefits
- Emotional benefits
- Rational Benefits
- Word-of-mouth
- Brand Activation
- Brand Affinity
- Brand Ambassador
- Brand Architecture
- Brand Assets
- Brand Audience
- Brand Audit
- Brand awareness
- Brand Book
- Brand Book
- Brand Consultant
- Brand Descriptor
- Brand Dilution
- Branded Content
- Branded Content
- Branded House
- Branded House
- Brand Equity
- Brand Experience
- Brand Extension
- Brand Guardian
- Brand Guardian
- Brand idea
- Brand image
- Branding
- Branding
- Sensorial branding
- Sensorial branding
- Brand Loyalty
- Brand Loyalty
- Brand Narrative
- Brand Personality
- Brand Pillars
- Brand Platform
- Brand Portfolio
- Brand Purpose
- Brand Recognition
- Brand Reputation
- Brand Strategy
- Brand Territory
- Brand value
- Briefing
- Briefing
- Buyer Persona
- Buyer Persona
- Category Analysis
- Claim
- Claim
- Clean Slate Brand
- Clean Slate Brand
- Co-branding
- Communication Strategy
- Competitive advantage
- Competitors analysis
- Brand Consultant
- Consumer insight
- Copywriting
- Copywriting
- Corporate Culture
- Corporate Culture
- Customer Journey
- Customer Journey
- Brand Descriptor
- Brand Dilution
- Brand Ambassador
- Emotional Benefits
- Endorsed Brand
- Engagement
- Engagement
- Brand Equity
- Slogan
- Communication Strategy
- Innovation Strategy
- Brand Strategy
- Brand Experience
- Brand Extension
- Focus Group
- Focus Group
- Generic brand
- House of Brands
- House of Brands
- Brand Idea
- Brand Idea
- Verbal Identity
- Verbal Identity
- Visual identity
- Visual identity
- Brand Image
- Brand Image
- Imagotype
- Imagotype
- Imagotype
- Independent Brand
- Innovation Strategy
- Consumer insight
- Consumer insight
- Qualitative Research
- Quantitative Research
- Isologo
- Isologo
- Isologo
- Isotype
- Isotype
- Isotype
- Logo
- Logo
- Logo
- Lovemark
- Lovemark
- Lovemark
- Positioning map
- Generic brand
- Endorsed brand
- Independent brand
- Parent brand
- Monolithic brand
- Personal brand
- Territorial brand
- Mission
- Mission
- Monolithic Brand
- Naming
- Naming
- Brand Narrative
- Neurobranding
- Neurobranding
- Brand awareness
- Overbranding
- Overbranding
- Overpromise
- Overpromise
- Packaging
- Packaging
- Parent Brand
- Perceived value
- Personal Brand
- Brand personality
- Brand Pillars
- Brand Platform
- Brand Portfolio
- Product or service portfolio
- Positioning
- Positioning
- Positioning Map
- Product or Service Portfolio
- Brand Promising
- Brand Purpose
- Value Proposition
- Brand audience
- Qualitative research
- Quantitative research
- Rational Benefits
- Reason for being
- Reason for Being
- Reasons-to-believe
- Reasons-to-Believe (RTBs)
- Rebranding
- Rebranding
- Brand Recognition
- Reposicionamiento
- Repositioning
- Brand reputation
- Segmentación actitudinal
- Sociodemographic segmentation
- Slogan
- Sociodemographic Segmentation
- Stakeholders
- Stakeholders
- Workshop
- Territorial Brand
- Territorio de marca
- Tone of voice
- Tono de voz
- Top of mind
- Top of mind
- Touchpoints
- Touchpoints
- Valor añadido
- Valor de marca
- Valores
- Valor percibido
- Value Proposition
- Value Proposition
- Values
- Competitive advantage
- Verbal Identity
- Vision
- Approach
- Visual Identity
- Word-of-Mouth
- Workshop
Let's create
the right mood.
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