A document or meeting that provides essential information and guidelines for the development of brand strategies, verbal or visual identities, campaigns, or other related projects. It is crucial for ensuring that all team members are aligned and moving in the same direction to meet the needs of the customers.

A document or meeting that provides essential information and guidelines for the development of brand strategies, verbal or visual identities, campaigns, or other related projects. It is crucial for ensuring that all team members are aligned and moving in the same direction to meet the needs of the customers.