A semi-fictional representation of the ideal customer, based on both sociodemographic data and behaviors, needs, and motivations. The foundation of this representation is the brand’s target audience, to which other variables (such as name, age, profession, location, etc.) are added to give it a more real and relatable character.

A semi-fictional representation of the ideal customer, based on both sociodemographic data and behaviors, needs, and motivations. The foundation of this representation is the brand's audience, to which other variables (such as name, age, profession, location, etc.) are added to give it a more real and relatable character.