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Proceso de creación, selección y registro de un nombre para una marca, producto o servicio. Este debe estar plenamente alineado con sus significados estratégicos para proyectar un positioning concreto desde el primer contacto.

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Naming: The process of creating, selecting, and registering a name for a brand, product, or service. This name should be fully aligned with its strategic meanings to project a specific positioning from the first contact.

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