prefooter-newsletter
  • Approach
  • Services
  • Projects
  • Team
  • Knowledge
    • Blog
    • The ABC of branding
  • Contact
  • ES
the-mood-project-favicon
  • Approach
  • Services
  • Projects
  • Team
  • Knowledge
    • Blog
    • The ABC of branding
  • Contact
  • ES

A process aimed at refining, evolving, or redefining the perception people have of a brand by projecting new strategic meanings. This may be motivated by various factors: introducing new products and services, reaching new segments, responding to changes in consumer preferences, etc.

Share

© Copyright 2025 The Mood Project

  • Privacy Policy
  • Legal Notice
  • Cookies Policy
✕
prefooter-newsletter
  • Approach
  • Services
  • Projects
  • Team
  • Knowledge
    • Blog
    • The ABC of branding
  • Contact
  • ES

Privacy Policy

Legal Notice

Cookies Policy