Document that captures the strategic elements of the brand as well as a guide for the application of its visual and verbal Identity. This way, it ensures brand coherency and consistency and guarantees the understanding and integration of these elements into the organization’s daily operations to generate interest, trust, and preference.

Document that captures the strategic elements of the brand as well as a guide for the application of its visual identity and verbal identity. This way, it ensures brand coherency and consistency and guarantees the understanding and integration of these elements into the organization’s daily operations to generate interest, trust, and preference.