Leo Boeck
STRATEGIC CHALLENGE
To update the collective imagination surrounding the frankfurt while capturing its most authentic essence — the pleasure of sharing, simplicity, and timeless flavor — in order to strengthen it as a symbol of togetherness and fun in today’s social contexts and across different points of sale: from the restaurant to the supermarket shelf.
HIGHLIGHTS
BRAND STRATEGY
The brand strategy redefines the world of the frankfurt through a proposal that combines a century-old tradition with contemporary appeal. A new shared culture that draws from the know-how behind each product, the rituals surrounding it, and its power to create memorable connections between people.
VISUAL IDENTITY
A warm and vibrant visual identity that communicates the product’s superior quality without losing its playful and popular dimension. Every visual element is designed to enhance the brand’s social character and reflect its role as a catalyst for good times shared together.
DIGITAL BRANDING
A digital universe where a sensory, evocative tone coexists with direct and friendly visual codes. The language and graphic resources activate the community and reinforce the role of the frankfurt and other products as the perfect excuse to have fun, connect, and share freely.
CREDITS
Strategic and Creative Direction: The Mood Project
TAGS
Related Projects
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The story of how a French ice cream brand won over the Spanish market
