Connecting with those who consume responsibly
We wanted to develop an innovative proposal that combined two hitherto unconnected elements (donations and purchases) in order to reach out to a specific public. We aspired to connect with those who are aware, conscious, informed and accustomed to consuming responsible products.
And, in order to succeed, we had to explain this proposal as clearly as possible; because simplicity allows us to raise awareness and connect with those who want to be a part of the solution, with the optimistic people who believe that together we can improve the world we inhabit.
Finding a name that unites and makes us all participants
This initiative unites small family producers with responsible consumers. It unites their desire to collaborate with causes that are indeed in need of attention. It uses donations to tackle specific projects that work towards ending poverty and fomenting equality.
We knew the name had to be the combination of two words. And what could be better than to combine the two terms that sum up this new initiative. Unite and Box gave birth to Unebox.
Using a positive identity to show that together we can make a difference
The logo derives from the naming, and its ‘brushed’ style gives it both a more human and expressive feel. Thus, we convey that the project is a firm declaration of intentions shared by all those who want to join forces and cooperate. This statement is amplified by the use of lively, vital and vibrant colours, which help generate an optimistic message.
The result of everyone’s work is a box filled with just causes
To turn initiative into a reality, one of the main goals was transforming the packaging into an essential part of the Unebox experience.
Therefore, on the one hand, we gave Unebox its own voice so it could speak to the public in the first person and share the message with them in a transparent, direct, and clear way.
And on the other hand, we created a series of materials that explain in an educational manner all the products’ details and intricacies as well as the charitable causes that have been supported during the last quarter thanks to everyone’s collaboration.
Designing a flexible visual system that strengthens the message of solidarity
To connect with our audience through different channels and means, we defined a system that allowed us to rearrange all the branding elements in a distinguishable and flexible way that could easily be adapted to different formats.
Once this was achieved, we unleashed everything that Unebox stands for to connect emotionally with the public.
- Brand positioning and meanings
- Verbal identity
- Visual identity
- Digital identity
- Communication campaign
- Web, UX and UI