Lexidy
STRATEGIC CHALLENGE
To turn global mobility legal services into an experience where complexity and bureaucracy cease to be obstacles — enabling individuals and businesses to focus on seizing new opportunities and improving their quality of life abroad.
HIGHLIGHTS
BRAND STRATEGY
The brand strategy brings The Lexidy Way to life — a smooth, effortless way of doing things that frees clients from the stress typically associated with international legal processes, guiding them from chaos to calm.
VISUAL IDENTITY
The visual codes convey a legal service that is solid, forward-thinking, and barrier-free, while the graphic elements emphasize the dynamism, fluidity, and serenity of a process guided by local experts operating on a global scale.
DIGITAL BRANDING
Through a warm, direct tone of voice and the use of simple geometric forms, the content line challenges traditional perceptions of the legal world — making it clearer, more accessible, and free of unnecessary jargon.
CREDITS
Strategic and Creative Direction: The Mood Project
Art Direction: María Berjón
TAGS
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