Moltamà
STRATEGIC CHALLENGE
To define a new space within Barcelona’s specialty coffee scene, built on love, care, passion, and the warmth of things made with dedication.
HIGHLIGHTS
BRAND STRATEGY
A proposal that blends the care and craftsmanship of the barista with the neighborhood’s closeness — offering specialty coffee made with honesty and designed to be enjoyed with all the senses.
NAMING
Moltamà encapsulates and conveys all the brand’s strategic nuances: “molta mà” evokes expert craftsmanship, “molt a mà” suggests closeness, and “mòlt a mà” refers to the artisanal grinding process used to prepare their coffee. The name won a Bronze Laus Award in 2023.
VISUAL IDENTITY
A warm, elegant, and minimalist visual identity that reflects respect for the product, attention to detail, and the close relationship between baristas and customers in a welcoming environment.
DIGITAL BRANDING
A sensory and approachable digital presence that captures Moltamà’s everyday life — celebrating its neighborhood culture and expressing the essence of handcrafted coffee meant to be savored slowly.
CREDITS
Strategic and Creative Direction: The Mood Project
Naming: Jaimito
Art & Web Direction: Creative Affairs
TAGS
AWARDS
Bronze Laus Award in the Naming category (2023)
Related Projects
- Cliente
- L'Artisan Givré
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