Porta Diagonal
STRATEGIC CHALLENGE
To transform a new natural urban environment — located at the foot of Collserola and part of Barcelona’s Health BioCluster — into a gateway to progress and well-being for all stakeholders: residents, workers, visitors, companies, the city council, institutions, and society at large.
HIGHLIGHTS
BRAND STRATEGY
Under the brand idea “Space to unite, time to re-evolve,” Porta Diagonal promotes a way of living and working that transcends the limits of time: re-connecting with what truly matters, re-discovering healthy balance, and re-defining our surroundings.
VISUAL IDENTITY
A visual identity that blends corporate solidity with dynamism, optimism, and harmony — integrating organically with the project’s biophilic architecture, innovative spirit, and focus on health and well-being.
DIGITAL BRANDING
A website and a series of content pieces that bring emotional depth to the brand, placing people —the collective soul behind Porta Diagonal— at the heart of its story, celebrating their collaboration and shared purpose in making the project a reality.
CREDITS
Strategic and Creative Direction: The Mood Project
Dirección de Arte: Creative Affairs
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