Vincobiosis
STRATEGIC CHALLENGE
To define a revolutionary new category within solutions for skin conditions, through a range of products that focus on skin ecology.
HIGHLIGHTS
BRAND STRATEGY
The brand strategy centers on an innovative approach that gently restores the balance of the skin microbiota through plant-based biotechnology inspired by the natural defense systems of plants.
NAMING
The name Vincobiosis was conceived with the intention of reversing the microbiota imbalance, formally known as dysbiosis. By replacing “Dis” with “Vinco” (to conquer in Latin), we bring a scientific, hopeful, and optimistic aura that focuses on the solution.
VISUAL IDENTITY
The visual identity balances science, nature, and humanity to communicate the intelligence of a solution that acts respectfully on the skin and its ecosystem rather than attacking and destroying it.
PACKAGING
The packaging integrates Vincobiosis's personality within the universe of Reig Jofre, the pharmaceutical laboratory behind the project, expressing its uniqueness without breaking away from the overarching visual codes of the broader portfolio.
DIGITAL BRANDING
The web and digital content add new layers designed to connect with the real motivations of consumers. They adjust the technical weight of the language to make complex concepts more understandable and relatable to their reality.
COLLECTIVE
Strategic and Creative Direction: The Mood Project
Art Direction: Creative Affairs
Web Art Direction: Albert Pellejero
Naming: Jaimito
Video Production: Pau Codina
