Renera
STRATEGIC CHALLENGE
Renera seeks to strengthen its expansion across Europe with a global brand capable of attracting top talent in a growing market and making its vision a reality: empowering people and businesses toward a future powered by 100% renewable energy.
HIGHLIGHTS
BRAND STRATEGY
The strategic approach centers on driving the energy transition through shared value. The brand combines purpose and reliability with an ecosystem of makers who “make things happen.” With a personality that blends hero and sage, it fosters continuous innovation, trust, and collaboration as key levers to move swiftly toward a more sustainable world.
VISUAL IDENTITY
Renera drives Europe’s energy transition with a confident and composed identity: a solid logo, generous spacing, and precise typography. The graphic pattern symbolizes the shift toward renewable energy. Photography —focused on the team, solutions, and impact— conveys the company’s reality with an honest and straightforward approach. Simplicity, dynamism, and balance to attract talent and make things happen.
DIGITAL BRANDING
The website translates the strategic positioning into a clear and compelling digital experience: a clean, direct, and trustworthy design that reflects the brand’s solidity while communicating dynamism, sustainability, and innovation to engage both clients and talent.
CREDITS
Strategic and Creative Direction: The Mood Project
Art & Web Direction: Jordan Smith
TAGS
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