The ABC of Branding
Glossary for Genuine Brands
- Added value
- Archetypes
- Aspirational Benefits
- Attitudinal Segmentation
- Audiobranding
- B2B2C (Business-to-Business-to-Consumer)
- B2B (Business to Business)
- B2C (Business to Consumer)
- Benchmarking
- Brand Activation
- Brand Affinity
- Brand Ambassador
- Brand Architecture
- Brand Assets
- Brand Audience
- Brand Audit
- Brand awareness
- Brand Consultant
- Brand Descriptor
- Brand Dilution
- Branded Content
- Branded House
- Brand Equity
- Brand Experience
- Brand Extension
- Brand Guardian
- Brand idea
- Brand image
- Branding sensorial
- Brand Loyalty
- Brand Narrative
- Brand Personality
- Brand Pillars
- Brand Platform
- Brand Portfolio
- Brand Purpose
- Brand Recognition
- Brand Reputation
- Brand Territory
- Brand value
- Briefing
- Buyer Persona
- Category Analysis
- Claim
- Clean Slate Brand
- Co-branding
- Communication Strategy
- Competitive advantage
- Competitors analysis
- Consumer insight
- Copywriting
- Corporate Culture
- Customer Journey
- Emotional Benefits
- Endorsed Brand
- Focus Group
- Generic brand
- House of Brands
- Imagotype
- Independent Brand
- Innovation Strategy
- Isologo
- Isotype
- Logo
- Lovemark
- Mission
- Monolithic Brand
- Naming
- Neurobranding
- Overbranding
- Overpromise
- Packaging
- Parent Brand
- Personal Brand
- Positioning
- Positioning Map
- Product or Service Portfolio
- Qualitative research
- Quantitative research
- Rational Benefits
- Reason for Being
- Reasons-to-Believe (RTBs)
- Rebranding
- Repositioning
- Slogan
- Sociodemographic Segmentation
- Stakeholders
- Territorial Brand
- Tone of voice
- Top of mind
- Touchpoints
- Value Proposition
- Value Proposition
- Values
- Verbal Identity
- Vision
- Visual Identity
- Word-of-Mouth
- Workshop
Let's create
the right mood.
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