You snooze, you lose
People’s preferences can change as far as the brands they choose. It’s more and more common to see how, when it comes to make a […]
The rise of participatory consumption
When building a brand, it’s very important to pay attention to the market to know what our audience expects from us as a brand. The […]
Five key trends for 2018
With 2018 now under way we’ve received the report from Trendwatching showing the trends for 2018 that are going to define consumption and the new […]
New fields of branding: tell me how you smell, how you speak and how you relate to other people and I’ll tell you who you are.
Think about someone who you know very well. Now think about what makes them special. Got it? Of course traits like their personality and sense […]
