Xanascat
STRATEGIC CHALLENGE
To make travel a universal right and a key tool for the personal and collective development of children, young people, and families through a public service: an accessible network of hostels that fosters learning, coexistence, and a strong connection with Catalonia.
HIGHLIGHTS
BRAND STRATEGY
The brand strategy promotes a model of social, active, and responsible tourism designed to discover Catalonia in a respectful, inclusive, and meaningful way. Xanascat serves as a base camp that opens the door to countless local experiences — opportunities to connect with both the environment and people through travel.
VISUAL IDENTITY
An identity that blends vitality, diversity, and a sense of belonging. The visual system translates the brand’s spirit into a flexible and approachable language, where shapes and colors reinforce the idea of meeting point, community, and discovery.
DIGITAL BRANDING
The brand’s digital content is designed to inspire, guide, and share knowledge. A didactic tone, combined with dynamic visual resources, positions Xanascat as an active agent that accompanies, informs, and connects — turning travel into a shared experience from the very first interaction with the brand.
CREDITS
Strategic and Creative Direction: The Mood Project
TAGS
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