Launch
A new way to collaborate. A new way to unite.
Unebox
The launch of a new collaboration format with Oxfam Intermón
Unebox is a new initiative by Oxfam Intermón that redefines the world of charitable contributions.
How? In addition to allowing for recurring donations, the outcome of the donations is received at home.
Specifically, this quarterly box, which operates through a subscription model, supports a different just cause each time. So, for example, in its first edition, the donation was aimed at causes that defend gender equality, and the selection of products received at home came from women producers whose lives have been improved thanks to this type of initiative.
And it's that, among all of us, if we are united, we can make this world a place with less poverty.
Connecting with those who are seeking new ways to consume responsibly.
A conscious and aware audience, informed and accustomed to consuming responsible products, to whom we needed to reach with an innovative proposal that, being composed of two previously unrelated elements (donation and purchase), we had to explain as clearly as possible.
A simplicity that allows us to raise awareness and connect with people who want to be part of the solution. Optimistic individuals who believe that together we can improve the world we live in.
A name that unites and makes us participants.
This initiative brings together small producer families with people who consume responsibly. It unites the willingness of these people to collaborate with causes that need it. It links their donations to specific projects. In conclusion, it brings together everyone who wishes to contribute to poverty reduction.
And we couldn't imagine another name for it that didn't come from the combination of two words. And what better than to combine the two words that almost literally summarize it. Une Box. Unebox.
A positive identity to convey that together we can reduce poverty.
A logo that stems from the naming and, through the 'brush' style, gives it a human and expressive character at the same time.
This way, we convey that the project is a firm statement of intentions shared by all those who want to join and collaborate. A statement that is amplified by the use of bright, vital, and vibrant colors that help us convey a positive and optimistic message.
A box full of just causes that are the result of everyone's work.
To make the initiative a reality, one of the key aspects was to transform the packaging into an essential part of the Unebox experience.
Thus, on one hand, through the messages and tone of voice, we turn Unebox into a figure that addresses its audience in the first person in a transparent, approachable, and clear manner. On the other hand, we create a series of materials that explain in a didactic way all the details and background of the products they contain, as well as the charitable causes supported during the quarter thanks to everyone's collaboration.
A positive identity to convey that together we can reduce poverty.
To reach our audience through different channels and environments, we defined a system that allowed us to organize all elements of the composition in a recognizable and flexible way according to the format.
From there, we unleashed everything behind Unebox to emotionally connect with people.
A website that explains all the details of this beautiful initiative.
A website that neatly aggregates all general information about the proposal and at the same time updates each quarter according to the supported cause to highlight it.
The landing page also allows subscribing to the initiative in a simple and few-step process.
Performed services
Brand Strategy
- Consumer Insights and Category Analysis
- Brand Narrative: Purpose and Positioning
Brand Experience
- User Experience (Customer/Employee)
- Communication Strategy
Brand Identity
- Naming
- Verbal Identity
- Visual Identity
- Packaging
Digital Branding
- Website
Brand Awareness
- Branding campaigns
Let's create
the right mood.
