Luzzid

Generating a future without hangovers so that every day is a good day

Luzzid products are natural food supplements, created and powered by a medical-science team, that act against the harmful effects of alcohol, helping you recover your mental and physical faculties quicker.

These innovative products needed the brand to faithfully convey their intention to help people enjoy the positive side of alcohol without having to deal with the burden of the next day’s hangover. Because with Luzzid there are no lost days, only good days.

A logo that lifts your spirit so you can go all out extra mile

A logo inspired by the balance between credibility and freshness. On one hand, through the combination of the rigidity of uppercase letters with the softness of the lowercase "u". On the other hand, it combines the sobriety of blue with the casual touch of green.

Additionally, the equals symbol helps convey the idea that, thanks to Luzzid, you can continue enjoying today and tomorrow in the same way.

Conveying science and approachability through typography and resources.

With the choice of typography, we were able to do justice to the scientific endorsement behind the formula without losing, at any moment, the brand's approachable and optimistic side.

This intention was also reflected in how we used resources such as superscripts, graphics, tables, icons, and illustrations.

Packaging to dress a unique formula

When conceptualizing the packaging for Luzzid Recovery, we combined all the defined visual and verbal elements and added the color orange to the equation, as it is present in the capsule powder.

This color helps us differentiate this product from the other dietary supplements that the brand will incorporate into its product range: Luzzid Hydrate focuses more on restoring hydration levels, and Luzzid Focus on concentration.

Optimism and light to bring life to the photographic style

Luzzid makes you shine. And that's precisely what we wanted to convey through a photographic style focused on brightness, cleanliness, and harmony. An ocean of naturalness and happiness to showcase the components and benefits of the product. In this case, to bring it to life, we relied on our regular collaborating photographer: Israel Fernández.

A website that serves as the main point of sale for hangover relief products

When planning the structure, content, and design of the website, we set ourselves the challenge of finding the perfect balance between two fundamental points. On one hand, reflecting the scientific aspect of the brand with language understandable to everyone, and on the other, maximizing the commercial aspect required for an e-commerce platform of this type.

Didactic and engaging communication for a new product category

Luzzid opens a new product category to the European market, and society needs to know about it.

To activate the brand and convey all the virtues of the product, we initially focused on social media. "With a clear typology of posts and different formats based on the product, its active ingredients, ingredients, alcohol effects, dosage, consumption moments... we managed to reach our target audience and interact with them." We exemplified the positive effects of Luzzid while staying true to the brand concept of "Good mornings" by maintaining its educational aspect.